Blu Dot Lighting

A conveniently sized booklet as part of a series designed for Blu Dot to show case their. Product lines in a more than catalog feel. Full bleed imagery and focus on pacing was used to balance the minimalist photos. Allowing the images rich colors and textures to be highlighted easily. The brands font was used but sparsely, featuring copy on the end pages and simple product names throughout. The product names were placed in the middle on the outside edge to allow for memory recall when quickly skimming.