Blu Dot's monthly email newsletters grow the connection between the brand and its audience, as well as highlight artists, innovations, events, and other things the Blu Dot team finds interesting. With hand-picked topics chosen by the CEO, each email is templated with slight flexibility for design opportunities. This way of presenting information allowed for the focus to be on the topic rather than the email, while still providing consistency. Each topic was researched, and images were cropped to present the information best, therefore making each email feel unique.