Branding and identity for Heather Fulton Curtis Foundation. A foundation that was in the process of becoming a non-profit and needed to look the part. Approaching it with attention to taking an overwhelming amount of information and streamlining it for everyone to understand, and making it eye-catching enough to hold people's attention. With the transition of going from a foundation to a non-profit, it was important to build a brand that could grow alongside it. As well as be flexible enough to make sub-brands for key initiatives. This resulted in a brand that builds upon rich colors and blocked patterns to provide visual understanding and clarity. The choice to build a logo that’s self-contained allows it to stand alone when needed and become integrated with the patterned blocks. Bringing with it a sense of playfulness and discovery, similar to which the non-profit is designed for.